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Main page Larry King Going Live at the Carlyle Jaquet Droz President Manuel Emch Resigns Sharon Stone's Basic Instinct is to Sell UK holidaymakers hoard nearly ?1billion in forgotten currency USA: Leading hotel indicator shows improvement Italy wins first place at the Sunday Times Travel Magazine Awards PATA launches relief fund for victims of natural disasters SITA and Orange Business Services conclude a $2b. deal Etihad moves to new home at Heathrow’s Terminal 4 Mosaic Holidays launches forst Jordan Programme Virgin Atlantic welcomes EC’s concerns about proposed BA/AA alliance Marketing sustainable tourism can help improve profits, says World Travel Market The Co-Operative Travel challenges aviation industry on emissions Jaz Hotels, Resorts & Cruises launches new resort in Egypt Continental Airlines to move Tokyo flights check-in at Narita Airport NYC & Company announces "NYC: The Real Deal Fall" SynXis' Distribution Marketing Solutions help Westcord Hotels launch new brand 33.9 percent of companies' marketing budget allocated to exhibitions in 2009 Jet Airways wins business traveller's ‘Best Indian Airlines’ Award in London New generation passenger boarding bridge in Barcelona Fraport welcomes “New Airline” to the Frankfurt fleet of 130 carriers EYE see increase in domestic airport audiences Casino Opens At Greenbrier Dunnellen Hall Price Dropped Another $15 Million House's Wedding Rental Causes Controversy Holiday prices are dropping through the floor Travel & Tourism: Unity through diversity in the age of globalization Airports strengthen revenue diversification Iceland Express takes a biteout of the Big Apple International visitor spending in the US down sharply in July Amadeus launches Amadeus Hotel Store in the UK British Airways melts in The Maldives AVIVA Stadium Meetings & Events goes live Jumeirah to enter Rose City in Morocco IHG's first Hotel Indigo in Hong Kong Qatar Airways flying high above the credit crunch Jaz Hotels, Resorts & Cruises opens its new Star on the Red Sea Riviera AHS announces two new properties in Thailand for U Hotels & Resorts Regent Secen Seas Cruises enters final phase of fleetwide refurnishment program Focus Hotels to implement Protel multi-property edition PMS from Xn Hotel Systems The Feversham Arms Hotel & Verbena Spa awarded ‘AA Hotel Of The Year 2009’ Amex 2010 Business Travel Forecast Raleigh Acquired By Brilla Group, AJ Capital Partners Useful Links WebCam News WebCam News WebCam News WebCam News WebCam News WebCam News WebCam News Bing SpiceCams NeonCams |
SynXis' Distribution Marketing Solutions help Westcord Hotels launch new brandWestCord Hotels, a collection of 12 unique properties located throughout the Netherlands, recently took the bold step of launching their own hotel brand instead of continuing to rely on a third party management company for their branding, distribution and marketing services. For distribution technology and marketing expertise Westcord Hotels turned toSynXis, part of Sabre Hospitality Solutions, to provide complete hotel distribution, Internet marketing and channel management solutions worldwide, and will switch all of their properties to SynXis’ RedX Distribution Management System for distribution across multiple channels.“WestCord is about to stand on its own feet as an independent hotel group. We felt secure in doing that knowing we have a solid distribution partner with proven experience in marketing and growing portfolios like ours,”said Jennifer Westers, owner and managing director of WestCord Hotels. “SynXis impressed us with their track record of working with independent properties and lifestyle brands, and we were particularly impressed with how much they invest in their products and their people. Further, they were able to offer us a quick solution and seamless integration to our PMS for our two newest properties. And finally, with their EMEA head office right here in the Netherlands, they were able to offer us the hands-on, local support we were looking for. We feel very confident having SynXis behind us as we go through this exciting change.”Westcord’s growing portfolio features a variety of properties, each with individual themes and unique selling points. The hotel group needed a solution that would enhance the chain’s online merchandising opportunities and maximize their marketing efforts. Bookings made via WestCord’s website will be made through SynXis’ premier booking engine, Guest Connect. With its simple customization possibilities and merchandising flexibility designed to increase guest conversion rates, Guest Connect will help showcase the distinctive guest experience each WestCord property has to offer.The hotel group will rely on RedX as their single distribution platform to connect them to the Global Distribution Systems (GDS) and leading online travel sites. In addition, WestCord’s properties will rely on SynXis’ powerful third party integration product, Property Connect, for two-way integration to their Hotel Concepts property management system. The two-way interface improves hotel efficiencies with automated reservation delivery, as well as inventory, rates, and restriction (stay controls) uploads.“WestCord came to us looking for more than just a strong distribution system, but also the support of an expert partner to help them grow,” saidMonique Jaspers-Wijn, EMEA director of sales for SynXis.“SynXis employs some of the top people in hospitality distribution to help our customers make sure they achieve the right exposure and merchandising through the distribution channels. I’m confident that our team and our products will be a great match for WestCord and I’m excited to welcome them into the Sabre Hospitality Solutions community.” |