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Main page Larry King Going Live at the Carlyle Jaquet Droz President Manuel Emch Resigns Sharon Stone's Basic Instinct is to Sell UK holidaymakers hoard nearly ?1billion in forgotten currency USA: Leading hotel indicator shows improvement Italy wins first place at the Sunday Times Travel Magazine Awards PATA launches relief fund for victims of natural disasters SITA and Orange Business Services conclude a $2b. deal Etihad moves to new home at Heathrow’s Terminal 4 Mosaic Holidays launches forst Jordan Programme Virgin Atlantic welcomes EC’s concerns about proposed BA/AA alliance Marketing sustainable tourism can help improve profits, says World Travel Market The Co-Operative Travel challenges aviation industry on emissions Jaz Hotels, Resorts & Cruises launches new resort in Egypt Continental Airlines to move Tokyo flights check-in at Narita Airport NYC & Company announces "NYC: The Real Deal Fall" SynXis' Distribution Marketing Solutions help Westcord Hotels launch new brand 33.9 percent of companies' marketing budget allocated to exhibitions in 2009 Jet Airways wins business traveller's ‘Best Indian Airlines’ Award in London New generation passenger boarding bridge in Barcelona Fraport welcomes “New Airline” to the Frankfurt fleet of 130 carriers EYE see increase in domestic airport audiences Casino Opens At Greenbrier Dunnellen Hall Price Dropped Another $15 Million House's Wedding Rental Causes Controversy Holiday prices are dropping through the floor Travel & Tourism: Unity through diversity in the age of globalization Airports strengthen revenue diversification Iceland Express takes a biteout of the Big Apple International visitor spending in the US down sharply in July Amadeus launches Amadeus Hotel Store in the UK British Airways melts in The Maldives AVIVA Stadium Meetings & Events goes live Jumeirah to enter Rose City in Morocco IHG's first Hotel Indigo in Hong Kong Qatar Airways flying high above the credit crunch Jaz Hotels, Resorts & Cruises opens its new Star on the Red Sea Riviera AHS announces two new properties in Thailand for U Hotels & Resorts Regent Secen Seas Cruises enters final phase of fleetwide refurnishment program Focus Hotels to implement Protel multi-property edition PMS from Xn Hotel Systems The Feversham Arms Hotel & Verbena Spa awarded ‘AA Hotel Of The Year 2009’ Amex 2010 Business Travel Forecast Raleigh Acquired By Brilla Group, AJ Capital Partners Useful Links WebCam News WebCam News WebCam News WebCam News WebCam News WebCam News WebCam News Bing SpiceCams NeonCams |
Marketing sustainable tourism can help improve profits, says World Travel MarketA groundbreaking one-day conference‘The Business Case for Responsible Tourism’ will be held on Thursday 12 November atExCeL London, bringing together some of the world’s most respected and experienced responsible tourism specialists.The conference will be chaired by Prof. Harold Goodwin, the world’s only responsible tourism professor, director of theInternational Centre for Responsible Tourism at Leeds Metropolitan University, UK and advisor to World Travel Market.He said:“Many businesses are working towards incorporating sustainability into the core of their products. Quite often these products are the result of a well thought sustainability concept and yet the entrepreneurs behind it fail to reach the marketplace, because they lack marketing expertise and knowledge of the tourism industry’s distribution channels.“Tourism companies, particularly small firms from developing countries, suffer from poor targeting, market segmentation and positioning, low consumer product knowledge, and consumer risk perception.“However, I am pleased to say that many successful companies large and small are clearly demonstrating that responsible tourism can and is an important part of a successful sales and marketing strategy.”Speakers include:-Justin Francis, managing director and co-founder of responsibletravel.com will show how his radical approach has proved that it is possible to be a profitable business at the same time as being an ethical business.-Catherine Mack, national journalist on responsible tourism will talk about how a reputation for being sustainable adds value to your brand, as well as attracting growing media interest.-Gregg Anderson, Tourism New Zealand's Regional Manager for UK and Europe, will outline how the role of sustainable tourism boosted the highly respected and acclaimed ‘100% Pure New Zealand’ marketing strategy.-Dr Xavier Font, Director of Studies at the International Centre for Responsible Tourism, Leeds Metropolitan University UK, will speak about web marketing. He is currently completing research for the International Finance Corporation on World Hotel Link, proactively seeking out, listing and promoting accommodation and other services which support sustainable objectives.-Andy Cooper, Director of Government and External Affairs, Thomas Cook, will talk about the contribution which responsible tourism makes to maintenance of brand value, developing investor relations and securing investment, and the carbon reduction agenda.Fiona Jeffery, World Travel Market’s Chairman and a pioneer of responsible tourism over the past 16 years, said:"This conference tackles responsible tourism in quite a different manner. Its remit is particularly relevant in these challenging economic times.” |